I am a data driven entrepreneurial marketer with 12 years solid marketing experience working across some of the world’s biggest brands – both ‘client side’ and ‘agency side’ across Europe, Asia and ANZ.

I have very diverse marketing experience from international brand building, innovation and go to market to specializing in digital marketing and acquisition. I am very entrepreneurial having built and sold my own companies.  I thrive working with multifunctional teams to develop products that answer a true consumer need and building brand frameworks and insight based strategies designed to attract, acquire and retain customers that deliver financial return quickly in a scalable way. Having begun my career in Financial Analysis, I am highly analytical and approach all challenges with a data led test & learn mindset.

In the last 4 years I have consulted start-ups in the following industries:

Football, Equestrian, Gaming, TV, Beauty, Food & Drink, FinTech, InsureTech, PropTech and Retail.

I also won the 2017 Manchester City Hackathon – which as a huge fan, is a big deal for me. Ask me about our winning wearables and robot ideas and I’ll tell you what it was like to sleep and shower at the Etihad ;-).


There are many different ways to work with me. I am very flexible and adjust to client needs – long term or short term, in house or remote. I can do anything from building strategies to building teams. Get in touch to see how we can work together.

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Making and selling beautiful soy candles is my side hustle. After all, you can’t tell someone how to grow their own business if you haven’t done it yourself.



Sarah is a rare talent who blends creativity and innovative brand thinking with strong analytical and business skills. Her versatility enables her to be an incredible asset for a new brand team in a multinational or with a start-up. And that's not all. Sarah is also a passionate leader in the community who inspires everyone around her. If I was starting a business today, I would hire Sarah in a heartbeat; she's a 21st century manager

Ryan MacRay Jones Global Digital Acceleration Lead, Henkel

Sarah is a terrific marketing talent who punches above her weight. She is bright, strategic, and creative. She was an inspirational partner for the agency and she is passionate about communications and her brands.

Janet Carpenter Managing Director, Spring

Sarah Batters is very, very good at what she does. Sarah is someone who is passionate about ideas and goes the extra distance to nurture and develop ideas in their infancy when several others lose the momentum. Sarah clearly places enormous effort into her relationships and supports the notion of 'people making the difference'. We have really enjoyed working with Sarah and there's no doubt her approach has impacted several people in our organisation in a positive manner.

Luke Waldren CEO, Grey Australia

Sarah is one of the best in the marketing industry. Sarah is a strategic thinker and just gets it! She brings the best out of the people she works with and empowers her agency partners by embracing their true expertise.

Raffaele D'Alisa Co-Founder & Director - Tomorrowland Group

Sarah genuinely influenced the way I work, role modelling how to gather data and use it to create actionable insights. She has a rare talent for sharing and scaling her knowledge, making her a powerhouse of any company or client and a key agent of success. She can ‘right brain’ with the best of them too, bringing a natural creativity, flair and imagination to marketing, content, strategy, design and anything else she turns her focus to. Thanks Sarah, you were amazing to work with!

Nick Doherty Design Team Lead, Atlassian

Sarah brings a disciplined approach to a sphere of marketing that can quickly become a runaway train in terms of cost for the unwary. "Spend a little; learn a lot”, is a powerful mantra for figuring out how to increase your tribe on digital and social platforms. Beyond the specific campaign execution, the takeaways about audience targeting and experience journeys have been of enduring value.

Heather Killen CEO and Chairman of H&C TV

It's been fantastic working with Sarah over the last few months as we've launched Untangl - she's taken us from nothing to a digital presence and helped shaped the direction we are going in with lots of enthusiasm and good ideas. She's always thinking and taking the initiative whilst basing everything on her background as a strategic marketing expert. I recommend her highly.

Richard Stewart Co-Founder & CEO - Untangl

Sarah’s digital expertise has been key to the successful relaunch of Pommade Divine. Since working with Sarah, we have developed our online sales channels to nearly 20% of revenue; our active online community is growing everyday and we have learnt how to listen and interact with them to help us improve our products and service. Sarah’s strategic mindset means we now have a better understanding of the overall customer purchase journey, and what really makes them tick to trying and buying our product. I would definitely recommend bringing Sarah onto your team!

Ania Richmond CEO - Pommade Divine

Brands I have Worked With


I’d love to hear how we can work together.